Search and Shopping campaigns that earn their budget back.
The mechanism behind the work.
Google Ads is where high-intent demand lives. We build Search, Shopping, and Performance Max campaigns that capture it efficiently. without the budget bleed most accounts suffer from wasted impression share, negative-keyword gaps, and unoptimised bidding strategies.
What you actually get.
No vague "strategy sessions" or "creative direction." Here's the concrete list of what ships when you engage us for google ads:
How we build the mechanism.
Week 1 - Audit. Account teardown, search term report analysis, bidding strategy review, feed audit.
Week 2 - Rebuild. Account restructure, keyword pruning, feed optimisation, tracking deployment.
Week 3 - Launch. New structure live. Algorithm learning period 5-7 days.
Weeks 4-6 - Optimise. Bid tuning, search term pruning, negative keyword expansion.
Month 2+ - Scale. Budget scaling once unit economics confirm.
Transparent. No surprises.
Two retainer structures, depending on your budget and the complexity of your stack:
Performance retainer - $1,500-$3,500/month + 5% of ad spend. Accounts under $30K/month spend.
Strategic retainer - $4,000-$8,000/month + 3% of ad spend. Accounts $30K-$150K/month. Adds feed optimisation, advanced tracking.
Above $150K/month spend we work on a custom structure. The first call is free, and you'll know by minute 15 whether we're a fit.
The questions everyone asks.
Search vs Performance Max. which? Both, in most cases. Search for high-intent brand and category terms. PMax for broader discovery. We structure them so they don't cannibalise each other.
Do you do feed optimisation? Yes. For Shopping and PMax, the feed is 60% of performance. We optimise titles, descriptions, GTIN, MPN, custom labels, and image quality.